Privacy Policy

Who we are

Sidekick Social is a private, internal social-media analytics dashboard operated by Abhinav Gadudasu (sole proprietor) on behalf of the brands it serves (initially Bada Bean, @badabeansnacks). It is not a consumer product and is accessible only to the operating team and the authorizing brand.

What data we collect

We retrieve publicly available social-media content that mentions or tags a brand we manage — including videos, captions, comments, hashtags, and aggregate engagement metrics (views, likes, comments) — via the official APIs of the relevant platforms (e.g. TikTok and Instagram), and only after the brand authorizes our application against its own business account.

For Instagram story mentions specifically: when someone mentions a brand we manage in their Instagram story, Instagram delivers that mention to us through the Instagram messaging API; we process these story-mention eventssolely to include them in the brand's mention reporting. We do not read, store, or use the brand's private direct-message conversations, login credentials, or data from accounts that have not authorized us.

How we use it

The data is used solely to produce earned-media and brand-mention reporting for the authorizing brand's own internal use. We do not sell, rent, or share this data with third parties, and we do not use it for advertising or profiling of individual users.

Storage, retention & deletion

Retrieved data is cached to support the dashboard and is refreshed periodically; content that is no longer available from the source platform is removed on refresh. A brand may revoke our application's access at any time through their platform account settings, and may request deletion of their data by contacting us.

Data deletion requests

To request deletion of the data associated with a brand we manage, email abhi@novibooks.app with the subject "Data deletion request" and the brand or account in question. We will delete the associated cached content and creator records within 30 days and confirm by email. You may also revoke our application's access at any time through your platform account settings, which immediately stops any further data collection.

Platform compliance

We access platform data only through official, authorized APIs and handle it in accordance with each platform's developer terms and policies.

Contact

Questions or data requests: abhi@novibooks.app.